ROOTED CREATIVE CO.
The Story Behind Rooted
Rooted began as a dream to bring together female muralists who were craving more than just technical skills—they wanted connection, confidence, and a clear path forward in their creative careers. After navigating the challenges of self-employment and building a sustainable business from scratch, I knew I wasn’t the only one feeling isolated and overwhelmed. So, I created what I wished I had: a community that’s both deeply supportive and radically empowering. What started as a small gathering has grown into a thriving movement.
Rooted is now a conference, a community, and a catalyst for muralists ready to rise together.
MEET THE FOUNDER
BETHANY OF RIVERBANK ART STUDIO
I’m a muralist, designer, and creative entrepreneur with a unique blend of artistry and business acumen. I hold a Bachelor’s degree in oil painting and a Master’s in business, and I spent over a decade climbing the corporate ladder in sales, business development, operational strategy, and analytics. I genuinely loved the corporate world and had my sights set on top leadership, but something awakened in me and a new dream was born.
In 2021, I started painting murals as a side hustle and just ten months later, I made the bold decision to leave my six-figure job and build something of my own. It turned out to be the best decision I’ve ever made but definitely not the easiest. However, in my first year as a full-time artist, I surpassed my corporate salary. In my second year, I doubled it.
In 2022, only three months into being full-time, I had the vision for what would become Rooted, but I knew I needed to focus on building a strong foundation for my own business first.
In 2024, exactly two years after walking away from my corporate career, Rooted was launched and tickets were sold for our first annual conference, which took place January 2025.
I have so much in store for Rooted Conference and the online community. I am beyond grateful for the women who have been a part of Rooted since the very beginning and how this community has grown exponentially in such a short amount of time.
The heartbeat of Rooted is to be a space where genuine friendship exists, support for your career goals is given with no gate keeping and everyone is empowered to step into their full worth.
I am so glad you are here!